Title: Marketing and Communications Specialist
Reports to: Marketing Director
Classification: This is a full-time, non-exempt (hourly) position.
What We Offer:
This position is eligible for a full array of benefits including health and life insurance, 401k retirement plan, paid time off (vacation, sick and holidays), and complimentary tickets to Cygnet performances. Cygnet is also committed to celebrating its employees and we enjoy happy hours, team-building activities, and celebrations when we hit goals!
Pay Range: $23 – $26/Hour to start, based on experience
Location: On site at the Cygnet Theatre administrative offices adjacent to Old Town, San Diego with some flexibility for occasional remote work.
Apply to: Interested persons should email resume, letter of interest and salary requirements to: jobs@cygnettheatre.com
ABOUT CYGNET THEATRE:
Cygnet Theatre is the region’s third largest theatre serving over 40,000 patrons with a budget of nearly $3M and is rapidly growing. For the past two decades we have provided our community with top quality, thought-provoking and entertaining productions. We believe that live theatre brings communities together to share a space and an experience, foster empathy, and promote growth.
Currently in the planning stages and projected for 2025, Cygnet Theatre will be moving to the ARTS DISTRICT at Liberty Station! The new location will include two state-of-the-art theatre spaces, a modern rehearsal space, an open-air lobby, two elegant bars, and three landscaped patios, making it the new flagship destination for this already bustling arts and culture hub.
A large part of our success is due to our amazing community of employees. As we look ahead to this exciting future, we are seeking creative and motivated people to join our team. No matter your position at Cygnet Theatre, you’ll be contributing to our powerful mission: “Believing in the power of theatre to startle the soul, ignite debate and embrace the diversity of the community in which it serves, Cygnet Theatre Company is fearlessly committed to the dissection, examination and celebration of the human story through the medium of live theatre.”
JOB SUMMARY:
The Marketing and Communications Specialist is a vital member of the Cygnet Theatre Team. Under the guidance of the Marketing Director, the Marketing and Communications Specialist manages the strategy, planning, implementation, and monitoring of Cygnet Theatre’s social media and digital marketing initiatives that sustain existing and grow new audiences. The position also provides direct support to the Marketing Director, including collaboration on overall marketing and communication strategy.
ESSENTIAL JOB DUTIES:
Social Media and Digital Content
- Working with the Marketing Director, develop and deliver Cygnet Theatre’s social media and content strategy.
- Create and maintain content and social media calendar.
- Generate, produce and manage social media and promotional content including video, photo and written content.
- Work across departments to seek out content sharing opportunities to build audiences and increase engagement.
- Organize and conduct interviews with artistic and creative teams.
- Attend shows and events both on and off-site as needed to capture content.
- Maintain a consistent brand voice and identity, adjusting the tone as appropriate for different channels.
- Monitor activity, respond to posts, and interact with followers
- Assist with content management of Cygnet Theatre’s website, making basic updates as necessary or requesting changes as needed.
- Manage the execution of cross-promotional partnerships with other arts and community organizations which primarily includes social media, digital and mail list trades.
Analytics and Reporting
- Develop skills in Theatre Manager (Patron-based CRM) to a high level to aid in marketing functions such as list pulls and sales reporting.
- Monitor and report on digital and social media performance.
Communications
- Work closely with Marketing team to develop and implement media campaigns for the organization and specific shows.
- Shape public perception and increase visibility and awareness of Cygnet Theatre and all of its programs through development, execution, and refinement of brand identity.
- Develop key institutional messaging in collaboration with the leadership team.
- Write, create, curate, and copy-edit all external communications including a weekly eblast.
General
- Keep up to date with industry trends, best practices, innovation and benchmarks.
- Assist with the coordination of community outreach events.
- Assist with ordering promotional items.
- Other administrative marketing and communication duties as needed.
QUALIFICATIONS AND SKILLS NEEDED:
- Associates Degree in Marketing or Arts Administration preferred.
- Proficient in Excel, Word, Power Point
- Attention to detail, Proof-reading, copy-editing skills
- Ability to work on multiple projects at a time with good time management skills in order to meet deadlines
- Ability to take a positive team approach to working with coworkers
- Proficiency with basic design and video applications/software such as Canva/iMovie
Cygnet Theatre is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.